How much is a forest really worth? And what is the cost of forest degradation? These values are difficult to estimate, but according to Dr. Phillip Fearnside, we need to do a better job. For nearly forty years, Fearnside has lived in Amazonia doing ecological research, looking at the value of forests in terms of environmental or ecosystem services such as carbon storage, water cycling, and biodiversity preservation. Fearnside then works to convert these services into a basis for sustainable development for rural populations.